Jewellery is a high-consideration purchase — customers rarely act on impulse. Purchase intent is almost always triggered by a life event or seasonal moment. Our 7-day burst campaign is engineered to intercept these moments of intent before a competitor does.

Every rupee must be accountable. We track two tiers of KPIs — store-intent signals that directly connect media exposure to footfall, and media quality signals that ensure your budget reaches real, engaged humans in the right locations.

We divide the Nagpur 25–55 audience into three distinct cohorts. Messaging, creatives, and CTAs are customised per cohort — because a bridal buyer and a daily-wear shopper require a completely different conversation.

We deploy GPS and device-location geo-fences using privacy-safe, anonymised IDs — built using both radius targeting and custom polygon fences for precision. Three layers work in unison to maximise intent capture across Nagpur.

Wedding venues are one of the highest-intent trigger environments for jewellery advertising. When someone is physically present at or near a wedding venue — repeatedly — they are statistically much closer to making a jewellery purchase. We exploit this signal aggressively.

Geo-fencing is the foundation — but we layer additional signals on top to sharpen relevance, eliminate wasted impressions, and maximise high-intent reach within the ₹1,00,000 budget.

Jewellery is an intensely visual category. Every format choice is made to maximise visual impact, capture attention, and drive a measurable store-visit action within the 7-day window.

We recommend running via Google DV360 (or equivalent enterprise DSP) for its breadth of exchange access, supply path transparency, and robust brand safety controls. Our shortlisted SSPs are selected specifically for Nagpur jewellery campaign suitability.

A ₹1,00,000 budget is finite. Every rupee lost to fraud, viewability failure, or brand-unsafe placements is a rupee that cannot drive a store visit. These controls are built in from day one — not added as an afterthought.

This is not a passive media buy. Every day is structured to surface winners, cut losers, and shift budget dynamically — so by Day 7, we have clear, data-backed recommendations for scaling.

Accurate measurement is the backbone of this campaign. Every action — from a WhatsApp chat to a directions click — is tracked, attributed, and reported. You will know exactly which ad, geo zone, and creative drove each conversion.

To be live within 48 hours, we need a lean but sufficient creative set. The minimum below covers all formats and both primary messaging angles. If you don't have a video ready, we will run high-impact display and outstream/native without delay.